Starting out with user research that defines the problem. Ideas are validated through qualitative and quantitative research.
Working in tandem with designers, developers stakeholders and clients. Including core team in the design process for full investment.
Incorporating microinteraction states, subtle animation and hidden delighters early into a prototype that bring the design to life.
Get designs in front of users as soon as possible, with a goal of conducting multiple rounds of user testing, increasing the fidelity each time.
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